Free Ways to Promote Your Charity in 2023!
There are a variety of strategies you can employ to promote your charity event without incurring additional expenses, and getting local businesses on board is key.
Email can also help to spread awareness of your event. Consider creating a hashtag specifically for it and using it in social media updates as well as emails.
1. Post on Social Media
Social media can be an effective way to market your charity. It is vital that you register all platforms where people may access information about upcoming events and find you. Furthermore, posting regularly to your website keeps existing and potential supporters updated about all that good work your charity does.
People tend to appreciate content that’s real and shows success stories, such as reaching a donation target or hosting an outstanding event. Share heartwarming tales with testimonials and photographs to engage viewers and motivate them to donate or volunteer; using short-lived platforms like Instagram Stories or Snapchat provides another effective means of quickly and visually communicating key messages or updates in an accessible fashion.
Influencer marketing is another effective method for reaching younger or tech-savvy audiences, particularly if their social media following is large enough. Influencer marketing works by teaming up with individuals with large followings on social media to promote your cause for free – proven to increase visibility and drive donations! If budget allows, invest in creating quality influencer content which reaches further.
2. Write a Press Release
Press releases are an ideal way to promote your fundraising event and draw the media’s attention to it. Media outlets love featuring feel-good stories and charitable initiatives that benefit others, so create your press release for free using online tools such as Canva or Adobe Stock. There are also templates on sites such as DesignCap that allow users to design eye-catching posters that match the brand of their event.
Social media posts can be an excellent way to keep your audience up-to-date before and during an event, and can be done via channels such as Facebook, Instagram and Twitter – with Twitter being especially beneficial to charity organisations since each post allows up to 280 characters for sharing photos or video from events, quotes from speakers or any other behind-the-scenes material that gives an inside glimpse into your organization’s work.
Don’t forget to send personalized thank you messages after an event has concluded – this can help establish long-term donor relationships while encouraging audiences to come back again in future events.
3. Create a Media Kit
Media kits can help your nonprofit spread its message more effectively. A media kit essentially serves as a collection of materials useful to journalists and bloggers writing about it.
Create a press page on your website with key facts, photos with credit details, and a request form for additional media assets. Also consider interviewing supporters so you can share their stories via social media – this makes marketing more personal while breaking through generic, brand-focused content other organizations share.
Nano and micro-influencers use media kits when approaching brands for collaborations, and non-profit organizations often send one in order to obtain press coverage – known as cause marketing – this strategy can be particularly helpful for recruiting new donors. Furthermore, media kits can come in handy when working together with local businesses in promoting an event, sharing the costs for advertising among both entities as a win-win solution.
4. Ask a Local Business for a Sign
If there is a local business willing to host your charity’s sign, ask them to place it somewhere visible. It will increase visibility and attract potential supporters. Or consider asking a company that supports your cause to sponsor an event such as a fundraiser or open house; their promotion of it to their client base will provide free advertising for your cause!
Your website is an invaluable tool in the promotion of your charity, so ensure it remains up-to-date with current information. Add events, blog posts, testimonials and any other pertinent material – this will ensure that the right people reach out and you build long-term relationships.
Register your charity with Google My Business to increase its exposure online and increase search engine optimization. This service is completely free and allows donors to easily locate you through search results or maps; plus it gives networking events the chance to meet new people while spreading awareness of your charity!
5. Submit a Media Kit to Your Local Newspaper
Finding ways to connect with people can make all the difference when it comes to reaching your fundraising goals. Luckily, there are many free ways available to you for promoting your charity event.
Hosting events is one of the best ways to raise awareness for your charity and engage supporters in its cause. Use decorations such as table runners to brand the look for your event and be sure to include activities such as raffles or games so guests can join in the fun! Furthermore, interview interested supporters about their experiences with your organization – it will add personalization and relatability to its message!
Finally, be sure to submit a media kit with local newspapers to make the event known. Include press releases, brochures, newsletters, statistical information, pictures of key people in your organization as well as biographies for those participating. Include links to social media accounts and websites (if available) so readers can follow along as the event takes place.